On January 6, drivers travelling on I-64 can expect to see two signs that signify Downtown Morehead is now classified as a historic district.
The two signs are the result of a collaboration between Morehead-Rowan County Tourism and Downtown Morehead, Incorporated. Officials with both organizations said the main goal for the signs is to encourage interest in what Morehead has to offer.
Joy Brown is the Executive Director of Morehead-Rowan County Tourism. She said the venture will be a good way to boost interest in the area.
“By putting brown signs on the interstate, we will accomplish the mission of being able to attract visitors off the interstate to kind of inquire about what all we have to offer in downtown and in our community,” she said.
Brown said while the signs are a good way to initially bring new people to the area, the community is what will keep them here.
“Being able to offer them downtown shopping. We have a historical walking tour. Being able to feed them while they’re here and maybe get them to stay overnight would be the best draw for us,” she said. “To have them stay the weekend or stay a couple days during the week.”
Brown said Downtown Morehead, Incorporated put in the work to get the city registered as a historic district. Once that was successful, Morehead-Rowan County Tourism stepped in to finance the signs using money collected from the restaurant tax in Morehead. Combined, the two signs total $75,000.