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MSU Athletics Announces Multi-Year Deal with Under Armour

MSU Athletics

Morehead State Athletics has entered into a multi-year agreement with Under Armour to become its official all-sports apparel provider beginning with the 2016-17 academic year.

The multi-year partnership with Under Armour, the Baltimore-based leader in performance apparel, footwear and equipment, marks the first exclusive and comprehensive all-sports partnership for Morehead State Athletics.

Under Armour will provide on-field and training gear for all 16 intercollegiate sports programs. Additionally, Under Armour will outfit members of the athletic department, including coaches and support staff.

"One of my goals has always been to brand our teams under one umbrella, but it had to make sense for us. It couldn't be that we did it just because it was our goal. Under Armour's commitment to our 16 teams and all of our support units and staff is significant and transformative," said Director of Athletics Brian Hutchinson.

"The dedication and commitment of all our student-athletes and the success they've achieved inside and outside of competition certainly gives Under Armour the impetus for partnering with Morehead State Athletics and moves us forward,” added Hutchinson.

The partnership includes all footwear, uniforms and additional clothing worn by Morehead State student-athletes, coaches and administrators. It will also make Under Armour an official provider of Morehead State apparel through numerous retail outlets, including the Morehead State University Bookstore.

Lowe's Sporting Goods, a longtime partner of Morehead State Athletics, will continue to service all apparel needs.

"With over 20 years of servicing Morehead State University, we are honored to continue our partnership as their official Under Armour supplier," said Glenn Proffitt, LSG Team Sales Manager. "We look forward to seeing the excitement Under Armour will bring to the university and its student-athletes."

The agreement also includes marketing elements, which will complement Under Armour's marketing campaigns including on-field and on-court presence at the university.

"We are extremely excited that the Morehead State athletics brand will be associated with a globally known brand in Under Armour," said Assistant Athletic Director for External Affairs Brad Smith. "We hope our students will enjoy the impact the new partnership with Under Armour will have on them."

"We anticipate many years of a successful team effort between Morehead State, Under Armour, and Lowe's Sporting Goods," added Hutchinson.

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